Product Configurators
It takes a few minutes of searching or a quick look up in the dictionary, to find that there's no such word as 'configurator', but it's the term we use regularly to describe web systems that enable customers to 'build their own' complex, customised products.
They go above and beyond the basic options you'd expect as part of a standard online shop (choosing a size or colour of an item).
Configurators take product customisation to the next level where the number of configurable elements are limitless; or maybe greater control in the selection process is required, such as 'filtering', where making one 'selection' determines which options are available in those that follow.
Product Configurators are for products that are made up of many components, require many steps of customisation, or where the process of configuring a product needs to be guided in a particular way.
One example of an online configurator is a PC builder website. They make it possible to create your ideal computer by choosing all the components that go into making it.
This may sound straightforward, but there can be dozens of options to choose from and not all components will work together, so the job of the configurator is to ensure the customer only gets the option to choose compatible ones.
By choosing a mini PC case we would limit all remaining options to those that could physically fit inside it.
Configurators come in all shapes, sizes and can be useful for many different purposes.
The ability to use complex logic to hand-hold your customers along the path to choosing what's right for them, creates a closer and more connected user journey, the kind of experience your customers won't get from lesser solutions.
Do you have highly configurable product ranges and would like to engage with potential customers in an unforgettable way?
Perhaps your brochure website doesn't immerse your customers in an experience that leads to an data capture or a sale?
Then a product configurator is exactly the solution you need. Let us know the goal you need to achieve and we'll explore the options with you. Then we'll provide you with a plan for the best way to realise it. A phone call and an initial consultation costs absolutely nothing, so Talk to Us Today!
Whatever the product, however complex the configuration process may be, we can design and build exactly what you need quickly and cost effectively. We'll harness the technical web to make things happen in your business.